At HSH, we forge connections not through blood, but through the shared experiences inspired by nature's most magical flower.

Founded by Wu-Tang Clan legend Raekwon "The Chef," HSH is more than a lifestyle brand—it's a movement celebrating creativity, culture, and community. We honor the transformative power of herb and the elevated mindset it brings to art, music, and life itself.

Our collections evolve with the culture. From our signature Ice Cream Dreams hoodies featuring Raekwon's iconic designs to custom lighters crafted by global artists, each piece tells a story. We believe in the unexpected because the best moments happen off-script.

Rooted in Newark, HSH stands at the intersection of creativity and individuality. When you rock HSH, you're not just wearing a brand—you're joining a Family.

Got ideas? Want to connect? We're here for it. At HSH, the Family grows stronger every day.

The HSH Family holds it down in the heart of Brick City at 799 Broad Street, Newark, New Jersey. Our location isn't just a creative headquarters—it's a fully licensed recreational cannabis dispensary where culture meets concrete, right in downtown Newark's pulse. While we're digital-first and serve the Family worldwide through our merch, you can experience HSH in person at our dispensary. Come through, catch the vibe, and explore our curated selection of legal cannabis products and exclusive HSH gear.